Archive for May, 2010


The News Media

I found the following online a few days ago – or did someone send it to me? Anyway it sums up the current state of the new media at present.

“I mourn the death of intelligent broadcast journalism. All of it is so driven by the pressures of 24-hour news, the restless desire for sensation, that it has been reduced to a gabble. No one thinks any more; no one has the time to think. Journalists are mere followers of limousines, facilitators of lies and evasions, dutiful cheer-leaders. There is no way back. About the vile press, I say nothing.”

This is brilliant – A line from PR put out by the group wanting to abolish MMP  (proportional voting system in use in NZ) can be read in a way that says completely the opposite thing.

“Put MMP to the Vote is recommending New Zealand voters adopt the supplementary member system, which will halve the number of list MPs and limit the power of minor parties to frustrate the will of the people.”

i read it first time as saying: limiting the power of minor parties will frustrate the will of the people.which is of course completely true but I don’t think that’ was the message they were trying to convey.

Hire a better PR company “Put MMP to the vote” !!

You already know what spam is but watch the video anyway and you’ll learn even more.

So what about spam of the Internet kind? Is it as dangerous as the suppliers of junk mail filters would have us believe?

I have 2 email servers in operation for my clients- one gives me good  statistics about incoming email. To my horror I find that 80-90% of all our incoming email is junk mail from known providers of junk mail who have already been blacklisted. (These guys never give up) That’s nothing though; some servers identify as much as  99% of  incoming mail as  junk. The agreed on figure for most servers is something around 95% though.

Think about this from the point of view of someone sending out junk mail. It means that nearly all their attempts at sending it are stopped. Yet they still consider their efforts to be cost effective mainly because once you have an email list it costs so little to send an email to everyone on that list.

Ok so you wanna advertise to people but why not offer them a wide range of products if you must send junk email? What is it about Viagra that excites spammers so much anyway? Is there a high risk of impotence among spammers I often wonder.

New Zealand has legislation pretty much making junk email an offence.  They call it “unsolicited electronic communication”. Why doesn’t this also apply to television advertising? Why didn’t they broaden the law to make the junk mail that arrives in your letter box outside also an offense.

If you think about it – its even more important to stop dead tree junk mail because its environmentally wasteful and helps destroy our forests as well as adding to the piles of waste paper we find it so difficult to dispose of.

As for me I want to see our laws cover junk mail of all kinds and regard junk email as the least offensive. After all its so easy to press the delete key in your email programme but a lot harder to avoid other types of junk advertising.

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